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The Education of a Typographer
Allworth Publications NY July 2004 Press-release

Go to Huub Koch's Essay on Type in this Book
Go to The Full List of Contributors to this Book
Read about the meaning of Trash

Typography is the single most important design element, and, therefore, the most consequential course that an undergraduate student can take. Then why do so many student portfolios reflect poor typographic skill? In a singular effort to raise the bar on type education, designer and teacher Steven Heller reached out to type-devoted educators across the United States and Europe. Drawing from hundreds of hours of collective teaching experience, they distilled proposals and working concepts that make for challenging courses without inflating the students’ schedules. In The Education of a Typographer, editor Heller presents forty-one approaches to laying the foundation for typographic fluency. 

“If students do not receive rigorous instruction before they earn their undergraduate diploma, they will rarely improve on the job except when placed under the tutelage of a real type maven,” Heller observes.

The texts compiled in The Education of a Typographer consist of essays and course syllabi from a diverse and prominent roster of contributors, including Art Chantry, Allan Haley, Terry Irwin, Huub Koch, Stefan Sagmeister, and Teal Triggs. Their comments on core concerns of typography, rules and regulations, typographic history, and digital literacy illuminate the integral relationship between sound typographic education and high-level design work.


The Education of a Typographer
, is published by Allworth Press May 2004. Download the Press-release

True knowledge derives from knowing how to see, This essay by Huub Koch has been published as a contribution in the New Anthology of Steve Heller, a co-production with the School of Visual Arts in New York City. 

More information about this book!
The book can be ordered at Amazon.com at a 30% discount. 


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KEY FACTS

ISBN: 1-58115-348-1
Price: $19.95
Specifications: Paperback; 6 x 9; 256 pages
Pub Date: April 2004
Category: Graphic design
Rights: English language in North America
Audience: Design educators, designers, and design students

SELLING POINTS

There is no other book like this on the market. This is the first time educators in the field of
typography have shared their insights, experiences, and syllabi for other teachers and
students.

This book offers design educators detailed, concrete examples on how to create classes that are fun to teach and that inspire teachers, students, and department chairs alike.

Type is the lingua franca of design, yet too many students are not given the proper
background and training. This book will serve as a guide to the teaching and learning
process.

This book enables teachers to create new courses without having to go into extensive research and reinvent the wheel. Especially teachers seeking to teach advanced classes will find this book most useful.

This book highlights current syllabi from every imaginable design area, including multimedia
courses, design history, and professional practice.

The book is being co-published with the School of Visual Arts in New York City, one of the top art schools in the United States.

ALLWORTH PRESS is an imprint of ALLWORTH COMMUNICATIONS, INC. 10 EAST 23RD STREET, SUITE 510, NEW YORK, NY 10010 Tel: 212-777-8395  Fax: 212-777-8261 Allworth Press SPRING 2004




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